How to scale Facebook ads from $50 to $50k/day— Understanding Facebook Algorithm.

Understanding the Facebook Algorithm:

May the ad with highest Total Value win the auction.

[Advertiser Bid] x [Estimated Action Rates] + [User Value] = Total Value

Facebook User Value Signal
Image Source: Facebook
Facebook Discount Bidding
Image Source — Facebook
Google Analytics Funnel Analysis
Google Analytics Path Length Report
Google Analytics days to convert
Google Analytics Time Lag Report
Facebook Marketing Strategy funnel approach
Facebook campaign bid strategy
Facebook Bid Strategies


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