Brewing a Revolutionary Trend: Empowering the Middle East with Non-Alcoholic Craft Beers!
What is Non-Alcoholic Beer?
Low-alcohol beer is a type of beer with little or no alcohol content that is intended to recreate the flavor of beer while eliminating or reducing the intoxicating effects, carbohydrates, and calories of conventional alcoholic beers. Low-alcohol beers can come in many different varieties, such as lagers, stouts, and ales. Low-alcohol beer is also known as light beer, non-alcoholic beer, small beer, small beer or half beer.
According to the UnivDatos Market Insights with a focus on innovation, branding, and awareness, breweries can tap into this evolving market, providing consumers with a refreshing choice that harmonizes taste, health, and lifestyle and as per their Non-Alcoholic Beer Market in Middle East” report, the market was valued at USD 150 Million in 2022, growing at a CAGR of 5% during the forecast period from 2023–2030 to reach USD Million by 2030.
The rise of the non-alcoholic drinks sector in the Middle East
The reasons vary depending on the type of market you are researching, due to each country’s diverse economic and cultural situation. But there is a general argument that the beverage sector, mainly in emerging markets, is gradually shifting to positioning products as adult beverages.
“In the Middle East, this is necessary for cultural reasons, but in a mature non-Muslim market, this is because brands are driven by the marketing forces of global companies as big as AB InBev.”
Here’s a list of notable startups that are leading the race in “Non-Alcoholic Beer in Middle East”…
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Recent Developments
Conclusion
The market for non-alcoholic beers in middle east is experiencing a remarkable upswing, driven by shifting consumer preferences, health consciousness, and changing social dynamics. As more individuals opt for healthier alternatives and seek to strike a balance between indulgence and well-being, non-alcoholic beers are poised for continued growth.
