UI Animation: Please Use Responsibly
Naema Baskanderi
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“Motion, when used well, reduces user confusion by effectively communicating user feedback.” This is imperatively important but sadly many UX designers overlook this aspect and they design just to design, not to delight. As Google says in its Material Design guidelines: “Motion Provides Meaning.”

Thanks for writing this detailed and insightful piece of advice, Naema.

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