About five days after we launched, I reached out to Urban Daddy and asked them to write about us. They wrote this article: http://www.urbandaddy.com/ntl/fooddrink/18354/Caskers_Some_of_the_Rarest_Alcohol_on_the_Planet_National_NTL_Website. Our website crashed, and we earned 6,000 members and our first few hundreds customers. We kept hacking away by getting more press and encouraging members to invite others. That’s how we got our first 1,000. There was not a dime spent!