How to Create a Compelling Outdoor Signage For Your Retail Store

Here are some easy to follow tips to get compelling outdoor digital displays for your retail store:

Be Short and Crisp:

Twitter’s 140 character rule, YouTube 2 Minute deadline all have reduced and shortened our attention span to a very low. Now the customers want to know everything in a jiffy. Thumb rule is to know that your Customers are in hurry and you have to respect that.

Easy to Read Fonts:

Understand that getting away and driving sales are two different things and that’s why choose the best! Clear and readable fonts with vibrant colors, curls and bolds are easy way to grab the attention. Gravitate the customer to your massage and then your product. If they can’t read it, they will move on.

Give them a reason:

State the reason why they should look at you and buy your product and services. What they are going to buy? Why they should buy it? What’s the need?

Use your own words:

Customers will come to you only when they can visualize using your product. Incorporate creative and your own words, instead of using the clichéd and boring one lines saying ‘do you need this’?

Less is always more:

As mentioned above, for outdoor led displays less content is more than enough. You can think of using graphics, emoticons, and initials of words or small phrases. Short, crisp and focused words and messages are easy to reach the mind of the customer. Remove the fluff.

Test the sings:

Test the signage once you have placed it. Might be possible it looks perfect in hands but once placed on window or outside, it looks faded, light colored, too much vibrant or not readable at all. If you can’t get it then how can you imagine it to be readable by others?

Have fun:

Being boring is the worst thing you can do to your outdoor digital displays. No one wants to read the same lines and content. Think from the customer’s perspective and try to gain their attention. You can integrate jingles, jokes and puns to add a fun element.

Adopt these tips and get a potential signage for your retail store without additional investments.