What is Black Hat SEO? Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing, cloaking, and using private link networks. Below…

Social media marketing is the fastest growing trend with a reported 9 out of 10 businesses employing some form of a marketing campaign on social media. Social media advertising campaigns bring numerous advantages to showcasing products and services. Let’s have a look into how social media advertising on Facebook and…

Brands need SEO first, as it’s the most viable and cost-effective way to both understand and reach customers in key moments that matter. Last year, the need for SEO rose to an all-time high. …

Choosing the right domain name for your business can be overwhelming and difficult, but getting it right is crucial for your website’s success. If you get it wrong, it can be a drama and a hassle to switch later on without hurting your brand and search rankings. Thankfully, there are…

Research by three leading institutions says people in well-off communities can help avert climate breakdown by implementing six key lifestyle changes into their lives. Last week, the Intergovernmental Panel on Climate Change (IPCC), issued its “bleakest warning yet”, saying the climate crisis was accelerating rapidly with only a narrow chance…

Meat, dairy, and egg production are among the leading causes of human-caused climate change. The production of such animal products also contributes hugely to soil erosion, water pollution, and the decrease in biodiversity. According to the FAO ( Food and Agricultural Organization of the United Nations), farmed animals are responsible…

Colour is a powerful communication tool and can be used to signal action, influence mood, it can even influence psychological reactions. Certain colours have also been linked to an increase in blood pressure, increased metabolism, and eyestrain. So how exactly does colour work? …

Colour is a powerful communication tool and can be used to signal action, influence mood, it can even influence psychological reactions. Certain colours have also been linked to an increase in blood pressure, increased metabolism, and eyestrain. So how exactly does colour work? …

Conspiracy theories that promote climate change denial and skepticism have spread like wildfire after the United Nation’s Climate Change summit in Glasgow, Scotland 2021. These theories have been amplified by bots and influencers and a large volume of climate change denial started leaking out on social media in June last…