Mollie Woolnough-RaiOff the beaten track: New ecommerce customer journeys for times of crisisAlthough you may not think it, the pandemic has actually sparked some new online habits. With more time in our own homes, screen time has…May 23, 2020May 23, 2020
Mollie Woolnough-RaiThrowing a lifeline to brick-and-mortar in the time of COVID-19It’s not news that retail is in flux. The economy is in tatters, consumer confidence is low and the big C-word has all our heads in a spin…May 10, 2020May 10, 2020
Mollie Woolnough-RaiThe role of copy in our visual worldWhat did you think when you saw this image?Nov 12, 2017Nov 12, 2017
Mollie Woolnough-RaiExploring the shift to experiential marketingMoney can buy you happiness. It’s an ideology embedded in us from day dot. Wherever we look we are led to believe that buying “things” will…Nov 12, 2017Nov 12, 2017