Molly PetersonKeep it visualVisuals are critical for brands, organizations and all websites. Visuals help a reader digest stories. While scrolling through any Facebook…Apr 12, 2016Apr 12, 2016
Molly PetersonWhat stories appeal to millennials?Being young and 20 years old, I have grown into the habit of checking my phone every 10 minutes, checking social media all the time and…Mar 8, 2016Mar 8, 2016
Molly PetersonStory spotlight presentation reflectionOne theme that I noticed during the story spotlight presentations was that all the videos had an emotion approach to them. Most of them…Mar 1, 2016Mar 1, 2016
Molly PetersonThe Dove Campaigns “Love your curls” and “Choose Beautiful”For my story spotlight project, I wanted to analyze the Dove campaigns since I have always been a Dove brand supporter and I think their…Feb 23, 2016Feb 23, 2016
Molly PetersonSinatra Has A Cold; One of the best pieces of journalism ever writtenFrank Sinatra is one of the greatest musicians of all time. Period. He has accomplished many musical triumphant throughout his career and…Feb 16, 2016Feb 16, 2016
Molly PetersonThe making of a perfect Superbowl commercialThe first ad is the Doritos “Cowboy Kid” commercial that was aired during the 2014 Superbowl. Go hawks!!Feb 9, 2016Feb 9, 2016
Molly PetersonBrands story-telling classified as fact or fiction; Whats the best approach to telling a story?Brands are starting to become known for story-telling with an emotional appeal to persuade consumers to essentially buy their product or…Feb 2, 2016Feb 2, 2016
Molly PetersonContent marketing and traditional journalism merging into one? A controversy for journalistsContently and many journalists have claimed that “brand journalism” does not exist and is independent. I agree to an extent but believe the…Jan 26, 2016Jan 26, 2016
Molly PetersonA small grocery store chain that sells organic and GMO-free products for affordable pricesTrader Joe’s has grown tremendously throughout the years for many consumers of specialized groceries that are the brand Trader Joe’s. The…Jan 19, 2016Jan 19, 2016