Molly RigattiinSmartBug MediaPersona-Centric Product Messaging for SaaS MarketersFor SaaS marketers, product messaging is incredibly important to the success of your product marketing, from big strategic moves to the…Oct 5, 2020Oct 5, 2020
Molly RigattiinSmartBug MediaSalesWhat Are Sales Battlecards & How Do You Use Them [+Template]Let’s cut to the chase:Jul 6, 2020Jul 6, 2020
Molly RigattiinSmartBug Media5 Things You Need To Know About Search & SEO StrategyLearn more about how Google prioritizes search results and what you could be penalized for in your SEO strategy.Mar 18, 2020Mar 18, 2020
Molly RigattiinSmartBug MediaHow Much Should SaaS Companies Budget for Marketing?SaaS companies are allocating more of their resources toward marketing than ever before …Jan 10, 2020Jan 10, 2020
Molly RigattiinSmartBug MediaHow to Audit and Beef Up Your Lead Gen Strategy Using ContentYou have goals for bringing in new leads. As a savvy marketer, you’re focusing on building a system that attracts people to your brand and…Oct 31, 2019Oct 31, 2019
Molly RigattiinSmartBug MediaBuilding a Foolproof Sales Enablement StrategyLet’s talk about building your sales enablement strategy. It may not come as a surprise to you that, on average, sales reps spend less than…Oct 21, 2019Oct 21, 2019
Molly RigattiinSmartBug MediaScientists Are People Too: How to Write Marketing Content for Scientists that Isn’t BoringTry these tips to get scientists to engage with your content.Jul 26, 2019Jul 26, 2019
Molly RigattiinSmartBug Media9 Steps to an Awesome Lead Nurturing WorkflowPut your marketing automation to the test using these 9 steps to strategize, create, track, and optimize your lead nurturing campaignsMay 22, 2019May 22, 2019
Molly RigattiinSmartBug Media13 Examples of Content Your Manufacturing Company Can Use to Generate LeadsContent manufacturing companies should use to generate leads as they branch out of their traditional marketing efforts.Mar 20, 2019Mar 20, 2019