Fraud Watch October 8, 2018
DoubleCheck Fraud Metrics
- Overall: 21.23% (down from 27.54% last week)
- US: 17.81% (down from 18.95%)
- KR: 14.61% (down from 36.05%)
Observations
- Great work everybody, fraud is down across the board.
- Junk installs is currently the largest problem. Junk installs is the largest category of fraud in the US and worldwide even spikes to double digit rates.
- Global fraud rejected at the MMP level is now under 1%
USA
US dropped to record low rates. Although Phantom Installs and Poached Organics dropped, Junk Installs ticked up slightly.
Korea
Fraud in Korea was slashed in half (36.05% to 14.61%), with Junk Install rates plummeting from 10.37% to 1.38%.
