Fraud Watch September 4, 2018

Moloco
Moloco
Sep 4, 2018 · 2 min read

DoubleCheck fraud metrics

  • Overall: 33.14% (up 28.78% week over week)
  • US: 68.01% (up from 41.33%)
  • KR: 25.92% (down from 36.43%)

Observations

  • Big jump in US fraud, driven by an increase in organic poaching.
  • The spike comes from big increase in usage of services that promise to stop fraudulent app installs, but are actually themselves committing widespread fraud.
Prior week August 20–26
Current week August 27-September 2

USA

Organic poaching doubled week over week. Phantom installs also saw a small jump (13.53% to 17.39%).

Prior Week: August 20–26

Korea

Korea observed a small drop, driven by a decrease in organic poaching.

Prior Week: August 20–26
Current Week: August 27 — September 2

Moloco

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Moloco

Analysis and insights from the world’s most sophisticated mobile advertising technology provider.

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