Let me review your review the way you have reviewed their redesign.
Derin Adebayo

Thank you for this!

Yes, very well we do not have an inside view of this design system as a whole & that’s why all I did was talk about the basics of design and how they didn’t adhere to that. I’m not saying the brand has failed or they don’t do everything they said. No.

This post addresses their dropbox.design as an entity of it’s own. The thing here is that Dropbox means two things, the company & the storage system. If you look at the language used throughout, it’s straight-up about Dropbox Paper most of the time.

The purpose of design once again is to reduce friction between the users & the product. Dropbox wouldn’t do all these if they didn’t think it will help ease users into using their platform. Safe to say, this is some sort of onboarding before you even sign up.

Logo and typeface, important as they may be, are not major contributors to friction or usability. The current redesign has not been applied to the core Dropbox app. As such, we will only be in a position to examine friction and usability when they apply the redesign to the actual interfaces that users interact with. — You

The problem here is that you think functional design should only come in when you start using the product. After you sign-in. No please. Your colour, your logo, typeface & everything is all part of the design system. Something users judge consciously or not before making a commitment decision to giving you their e-mails in the name of signing up. If I can not read what they’re talking about on the landing page you think I’ll consume enough information to be convinced? You think a new user knows the inner Dropbox system hasn’t changed? Of course NO.

What you think about this strategy or their past failures is irrelevant here — You

Design is strategy :) Design is business. That’s why I tried to understand what they’re trying to address here. And once again, their problems are basic. Paper is a creative platform but you can’t just slap that expressive, vibrant colors, rich imagery, a versatile typeface, and playful illustrations (in Dropbox’s own words) on Dropbox Storage too bruh. They are different products addressing different audiences and they should be treated as such.

Finally, good design can be anything good. Once a font looks stretched and doesn’t allow for easy reading or scanning it’s bad. Once there are too many colours it almost begins to hurt the eye, it’s bad. It’s just design basics.

Standalone, nothing is bad. This typeface is not bad but the implementation is horrific. It makes scanning the website impossible, it makes reading a chore. The line-spacing is wrong, and the font looks stretched horizontally sometimes. Other times, it looks stretched vertically. — Me

Yes there’s a design trend. Find me one company that has so many logo variants you have to start counting. Find me one company that doesn’t know where to use it’s horizontally-stretched font or the vertically-stretched one (if they even have anything like that). Find me one with so much colour you can’t even name most colours.

If the Trend is to use different icon styles without direction & that’s good design then we should all be worried.

I’m trying to avoid repeating all I said in the main post but the fact that the design outside dropbox is even different from what you see once you sign up says it all. Design is a system. Design is having a rhythm to your consistent repetition. Design is empathy. Design is for your users.

Another abrupt end LMAO!
Can’t wait for your reply :)

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