So, for the first time ever, I actually paid attention to the sponsored posts on my newsfeed. It was interesting and I’d like to think wrong in several instances!
This article is one I will print and keep around for reference. I found the article very balanced in showcasing both the value of A/B testing and its limitations.
I opted to complete last week’s assignment analyzing new media strategy by utilizing some volunteer work I’m doing on behalf of the League of Women Voters Falls Church (LWVFC).