Story Of Robinhood.

Money Guys
3 min readApr 17, 2024

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Robinhood, a company founded in 2013 by Vladimir Tenev and Baiju Bhatt, disturbed the financial world by introducing commission-free trading to the masses. Named after the legendary English man, Robin Hood, the platform aims to evolve finance by allowing anyone with a smartphone to invest in stocks, ETFs, options, and cryptocurrencies without paying traditional brokerage fees.

The platform quickly gained popularity among millennials and Gen Z due to its user-friendly interface and no-fee model. It attracted millions of users, challenging established brokerage firms and providing the way for a new era of retail investing. However, its journey has been marked by both success and controversy.

In its early years, Robinhood focused on growth, attracting venture capital funding and expanding its user base rapidly. By 2018, it had reached over 4 million users, and its valuation reached to $5.6 billion. The innovative approach of company to investing and emphasis on accessibility resonated with a generation of young investors seeking to participate in the stock market.

However, Robinhood faced criticism for its business model, particularly its reliance on payment for order flow (PFOF) as a primary revenue source. Critics argued that this practice, where market makers pay for the right to execute trades routed through Robinhood, could lead to conflicts of interest and less favorable execution prices for customers.

The platform also drew controversy for its gamified features, such as confetti animations and push notifications, which some argued encouraged excessive trading and risk-taking behavior among inexperienced investors. Critics raised concerns about the harm these features could pose, particularly to vulnerable users.

In 2020, Robinhood faced a significant test when the COVID-19 pandemic triggered market volatility. The platform experienced outages during several trading sessions, drawing widespread backlash from users unable to access their accounts during critical moments in the market.

The handling company of the GameStop short squeeze in early 2021 further intensified scrutiny. Robinhood faced accusations of market manipulation and collusion after restricting trading in certain highly volatile stocks, including GameStop and AMC Entertainment, citing risk management reasons. The decision sparked outrage among users and drew condemnation from lawmakers, leading to congressional hearings and renewed calls for regulatory oversight of the platform.

After challenges, Robinhood continued to grow and diversify its offerings. In 2021, the company went public through a highly anticipated initial public offering (IPO), valuing the company at over $30 billion. The IPO marked a good bounce for the company but also brought renewed attention to its business practices and regulatory risks.

Robinhood has a market cap or net worth of $15.14 billion as of April 16, 2024. Its market cap has increased by 68.78% in one year.

Robinhood faces the dual challenges of maintaining its growth while addressing regulatory concerns and rebuilding trust with users. The company’s ability to navigate these challenges will shape its future and determine its impact on the financial industry for years to come.

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