The Proven Timeline for Blogging Success: How Long it Really Takes to Build an Audience and Income

Ashton's Online Story
5 min readFeb 16, 2024

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Hey friends, I know how scary it can be to start a blog. There’s so much uncertainty about how long it will take to see results. But don’t worry — I’m here to give you an honest rundown of what to expect based on my experience helping thousands of bloggers succeed.

Let’s break this down month-by-month so you know exactly what to focus on and when things should start to pick up. Remember, every blog’s journey is unique, so think of these timelines as guidelines rather than rules.

The First 6 Months: Building Your Foundation

In the first 6 months, your priority should be pumping out content like crazy. Research shows the more helpful posts you create early on, the quicker your blog can start gaining traction.

Aim to publish around 30 articles in the first 2 months. I know that sounds like a lot but you can totally do it! Keep posts around 800–1000 words so they’re substantial without being a huge time commitment.

Focus on beginner topics you’re knowledgeable about. As long as content solves problems for readers, search engines will take notice over time. Don’t worry about fancy design or formatting yet — just get words on the page.

Have fun experimenting too. Try different post lengths, formats like lists or Q&As, and promoting on social media. See what resonates best with your audience each month.

By month 6, cross the 60+ article mark if possible. Resist the urge to perfect every post. It’s better to publish quality content imperfectly than obsess over tiny details.

I promise that work will pay off — but results may seem minor at first. Expect around 150 monthly views from search traffic, and very little earnings if any. That’s totally normal so don’t stress! As long as you’re publishing regularly, momentum will start to build behind the scenes.

Months 6–12: Seeing Subtle but Steady Improvement

Once you hit 6 months, shift your focus more to optimizing existing content. Take time each month to analyze your analytics and see which posts perform best. Make notes on common themes.

Use what you learn to improve lower-performing articles. For example, you may find lists or step-by-step tutorials tend to do well on your blog. Go back and reformat older posts to match if they fit those styles.

This period is when subtle but steady gains really start to show. By your first year, you could hit 5,000–10,000 monthly views and your first real earnings like $5–10 per month from ads or affiliates. Celebrate those milestones — you made it halfway to sustainable success!

Stay confident that the foundation you laid early on gives your content the best chance to grow an audience over time. Try to publish 1–2 new posts monthly focused on beginner questions you uncover through interacting with your readers too.

Months 12–18: Experiencing Exponential Growth

Once content reaches about a year old, you’ll start seeing its true potential. This is when evergreen posts written in months 1–6 can really take off through organic search rankings.

Expect traffic and income to grow exponentially during this period. Around 18 months, budget for 30,000–50,000 monthly views and earnings of $1,800-$2,000 per month from multiple revenue streams working together. Exciting, right?!

Use performance analysis to identify your highest converting content themes, formats, and types of posts. Refine new material to focus on scaling up similar evergreen material that teaches rather than just informs.

Also spend time optimising internal linking and cross-promoting between complementary posts. This helps readers discover more of the valuable resources you provide and search engines see your site as more authoritative too.

Months 18–24: Achieving Scale and Sustainable Success

In the third year and beyond, keep refining your approach based on data while publishing 1–2 fresh posts weekly at most. At this stage growth comes mainly from optimisation of existing content rather than cranking out more pages.

By two years online, six-figure annual income through multiple channels is definitely achievable if you leverage tactics like info products. Let your interests and audience guide discovery of new ways to provide value like online courses too. The possibilities are endless!

With three or more years online, you’ll likely achieve such sustainability that blogging becomes a full-time career if desired. I’ve seen some blogs reach 300,000+ monthly views and $15k+ per month without excessive posting or sketchy techniques — just rock-solid content over time.

So in summary, be patient during the early months, stay focused on beginner problems, then use growth milestones like years 1, 2 and beyond to keep improving your game. Consistency and constant testing are key! Let me know if any other part of the process needs more explanation.

Speeding Up Success With Proven Strategies

Of course, you don’t have to wait years for results. There are some proven ways to boost your timeline:

Outsource Content: Once you hit 6 months and understand your niche, find budget for 1–2 ghostwriters. This lets you publish more quality material without burning out, taking momentum to new heights faster.

Answer Targets: Create authoritative answers to common queries with call-to-action snippets visible at the top of search results. This brings searchers directly to your site in early stages.

Industry Outreach: Join forums, groups and podcast networks to establish credibility. Share snippets that link back to valuable, full answers on your site increasing free traffic.

Internal Linking: Leverage tools like Link whisperer to connect related posts earlier for improved information architecture and reader experience.

Simply applying a few optimisations like the above can halve timelines. The journey still takes hard work but you don’t need to reinvent the wheel. Focus on solving problems for others and results tend to follow naturally over time.

Excited yet? You’ve got this — just start posting, apply what you learn each month, and know support is here whenever you need advice or encouragement along the way! Let me know how else I can help as you start your blogging success story.

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