Asking Louis Vuitton Buyers What They Do For a Living

I Went Undercover At The Louis Vuitton Store To Find Out Who Their Customers Really Are

5 min readJan 29, 2024

And what I discovered surprised me

As someone who loves fashion but doesn’t have an unlimited budget, I’ve always been fascinated by luxury brands like Louis Vuitton. Their products seem astoundingly expensive to me — I mean, who actually buys a $10,000 handbag or a $2,000 wallet?

I decided to conduct a social experiment to find out what kinds of people can actually afford such extravagant purchases. My mission: go undercover at the Louis Vuitton store in Sydney and interview their customers to discover their occupations and income levels.

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Approaching Complete Strangers With Personal Questions

Armed with a microphone and camera, I stationed myself outside the LV store ready to pounce on unsuspecting shoppers. Let me tell you, it’s not easy walking up to strangers and essentially asking “Hey, what do you do for work and how much money do you make?”

But in the name of journalism, I pushed past the awkwardness. The first person I spotted was a young woman toting multiple LV shopping bags. I learned that her name was Annalise and she’s an Instagram influencer. She casually mentioned spending around $10,000 that day alone! When I asked how she can afford such splurges, she credited her social media career.

Instagram Influencing As A Lucrative Career

Annalise’s nonchalant attitude about dropping five figures on luxury goods surprised me. But it demonstrates how profitable the influencer marketing industry has become, with some personalities making six or even seven figures annually from sponsorships and partnerships.

It makes sense — brands will shell out big bucks to get their products in front of hundreds of thousands or millions of engaged followers. For fashion and lifestyle influencers like Annalise, the fancy bags and clothes often pay for themselves.

The Power Of Multiple Income Streams

I spotted a sharply dressed gentleman next and discovered he runs a business in the travel industry. He openly admitted his income is in the “high six figures” range.

But then I met a young woman who said she can afford LV goods because she works five jobs. That really hammered home the value of multiple income streams rather than relying on one career path.

Passion-Driven Side Hustles Can Fund Luxuries

This woman’s five jobs likely involve side gigs she’s passionate about, giving her the means to treat herself to designer items. In today’s gig economy, leveraging your skills with freelance or small business income can unlock new levels of financial freedom.

The Restaurant Mogul Living The High Life

Just when I thought I had seen it all, I met Rami — a familiar face who turned out to be the founder of a successful Australian restaurant chain. Rami graciously invited me to tour his waterfront penthouse, where I got a glimpse into the lifestyle of a self-made millionaire.

He revealed that he grew up poor but always hungered for more. His drive to provide a better life for his family fueled his entrepreneurial spirit and led to his status today as a restauranteur tycoon.

Hardships Can Be Powerful Motivation

Rami’s journey demonstrates that humble beginnings can ignite a fierce determination to succeed. His story is a testament to the power of perseverance and focus when chasing your dreams.

After spending time with Rami, I realized you don’t have to be born into wealth to attain it. He proved that with grit and vision, anyone can achieve their goals of financial independence.

Not All LV Shoppers Are Billionaires

Contrary to stereotypes, not every Louis Vuitton customer is an ultra-rich tycoon or celebrity. Most are regular folks who save up to afford special splurges. Many work hard at their careers to enjoy luxuries like designer fashion.

I met all types — from successful entrepreneurs to professionals with salaries allowing room for indulgences. What they all shared was a mindset that LV purchases, though expensive, were worthwhile expressions of style and success.

Behind The LV Price Tags: Craftsmanship And Status

Louis Vuitton commands sky-high prices not just for the brand cachet, but for the meticulous craftsmanship involved. An LV bag or wallet is carefully constructed by skilled artisans, made with premium materials by hand. There’s an appreciation for the heritage, quality and status that the iconic LV monogram represents.

Owning a piece of luxury conveys that someone has “made it”. The higher the price, the more pronounced the message. LV shoppers value projecting an image of taste and prosperity.

Money Isn’t The Only Route To Personal Style

My exploration revealed that buying designer goods represents achievement and self-expression. But personal style needn’t require exorbitant prices. There are many ways to cultivate your own fashion sensibility without breaking the bank.

Focusing less on labels and more on finding pieces that make you feel confident and happy is key. Mix high-end finds with budget options for balance. And discover your signature look that communicates your essence.

My Key Takeaways From This Experiment

Hard work in a lucrative field can fund a lavish lifestyle full of luxuries. But multiple income streams provide financial freedom too.
For some, owning premium designer pieces like Louis Vuitton is deeply meaningful — well worth the price tag.
Everyone expresses personal style differently. Focus on cultivating yours in an authentic way.
With grit and determination, you can achieve your dreams of financial independence and success.

Luxury Is Subjective, But Possible For Anyone

I learned that luxury is in the eye of the beholder. For some it means owning status symbols; for others, freedom of time and lifestyle. With persistence and smart money moves, many definitions of luxury are possible.

Rather than envy what others have, focus on your own goals. Clarify your personal meaning of success. Then take small steps each day to get there. With patience and effort, you can create the life that feels like luxury to you.

The value in my Louis Vuitton experiment came from the insights gained. I discovered we all define and pursue luxury differently. Financial freedom takes many forms. And your dreams are closer than you think when you stay focused.

Now I feel inspired to re-examine my own lifestyle vision. I want to define success and luxury on my own terms — starting today.