Open AI Sora: How Text-to-Video AI is Transforming the Creator Economy

Open AI Sora: How AI-Generated Videos are Changing the Game for Entrepreneurs

4 min readMar 8, 2024

Open AI Sora: The Future of Video Creation and Monetization

Recently, Open AI announced a new AI generative system called Sora, and I must say, I’m truly impressed by its features. The sample videos available on Open AI’s website are just a glimpse of how amazing the results of Sora are.

In this article, I’ll be telling you everything related to Sora, including what it can do, how it compares to other well-known AI generating tools, and how you can use it to monetize in the future and make money with this model. But before we dive into the details, let me show you how AI has evolved over the past year.

We strongly recommend that you check out our guide on how to take advantage of AI in today’s passive income economy.

The Evolution of AI

Do you remember the popular video of Will Smith eating spaghetti that went viral last year? Back then, people were amazed by what AI could do, but looking at it now, there’s still plenty of room for improvement. Anyone can take one look and say it doesn’t look realistic. However, just one year later, AI has made significant strides. Take a look at this video generated by AI — it looks so natural that you might not even realize it’s AI-generated. This is a testament to how quickly AI is advancing and the potential it holds for the future of video creation.

What is Open AI Sora?

Open AI Sora is a new AI model that can create videos up to one whole minute by using text prompts. Unlike other AI generative tools like Runway ml, Sora focuses on important matters in video creation such as reflections, materials, and textures. This attention to detail sets Sora apart and allows it to create stunningly realistic videos.

How Sora is Changing the Game

There are several videos available on Open AI’s website that showcase Sora’s capabilities. One video shows a stylish woman walking on a busy street in Tokyo, wearing a long dress with a jacket over it. The scene looks accurate, with realistic reflections on the buildings and perfect lighting. The woman’s expressions and skin tones are pleasing and natural. While there may be a few minor mistakes, such as shaky camera movement and lower frame rates on reflections, the overall quality is impressive.

Another video shows an SUV speeding up a steep dirt road surrounded by mountains and trees. The shadows of the trees and the sunlight falling on the car look really nice, and although it may appear a bit like a video game, the other elements are incredibly realistic. A third video features three cute puppies playing in the snow, captured in slow motion. The fur movements and the snow-covered heads of the puppies are perfect, making it hard to believe that this is an AI-generated video.

Monetizing with Sora

The possibilities for making money with Sora are endless. You can produce content for various social media platforms such as Instagram, TikTok, and YouTube, including explainer videos, entertainment content, historical narratives, and even creating influencer models. Additionally, you can offer your services on freelancing platforms like Fiverr.

One of the most impressive videos generated by Sora is a trailer for a movie featuring a spaceman wearing a helmet in a deserted place with a blue sky. The cinematic shots are accurate, and the texture of the man’s clothes and close-up facial expressions are perfect. This video demonstrates how Sora can create high-quality content that rivals traditional video production methods.

The Future of Stock Footage and Video Production

Sora’s ability to generate specific and brilliant videos with just a text prompt may make stock footage obsolete. People often need specific footage for advertisements and presentations, but with Sora, they can create exactly what they need without the hassle and expense of purchasing stock videos.

Moreover, Sora’s capabilities could revolutionize the video production industry. Instead of hiring costly videographers, directors, and purchasing expensive equipment like drones and cameras, Sora can create stunning shots with just a text prompt. This saves a significant amount of time, cost, and energy, making video production more accessible to a wider range of creators.

Conclusion

Open AI Sora has undoubtedly taken AI video generation to a new level and will likely hold the top position for some time. While there may be a watermark in the bottom right corner of the videos, this presents an opportunity for video creators to edit and monetize their content.

As AI continues to advance, tools like Sora will become increasingly valuable for creators looking to produce high-quality videos quickly and affordably. The future of video creation and monetization is here, and it’s powered by AI.