Alan TarrThe “Ahhh!” That RefreshesOne of the talents good copywriters bring to the table is the ability to add an emotional component to the sales pitch. By inventing some…Jul 25, 2016Jul 25, 2016
Alan TarrWhich Is More Honest — Political Or Commercial Advertising?Commercial advertising is far more truthful than political advertising. There, I said it and I’m glad.Jun 23, 2016Jun 23, 2016
Alan TarrUse Simple Words, Short Sentences For Copy That Works!Simple Words Bring More ReadersMay 6, 2016May 6, 2016
Alan TarrGood Copywriters Sometimes Break The Rules — Intentionally!Who Are You Trying To Communicate With?Apr 27, 2016Apr 27, 2016
Alan TarrWrite Like Your Customers TalkI was watching a baseball game with some friends. As the batter advanced to the plate I mentioned, “Watch this guy. He’s got a .480 OBP…Apr 20, 2016Apr 20, 2016