MEMORY IS THE MEDIUM

Image for post

So, I’ve been thinking a lot lately what kind of creative work really matters today, especially in the context of immersive/new media, AR/VR & such. Here’s a recap of my june 3rd twitter rant:

1/ Aesthetics is boring -

2/ Form is integral to the story -

3/ Design is the process but not the goal -

4/ You don’t know what you will achieve but you must think what could be the impact -

5/ Your conceptual framework only matters if it’s set in the global context & it advances something vital within it -

6/ You don’t change things by fighting the existing reality, only by creating something that makes the status quo obsolete -

7/ How you’ve participated in the future of the world is the single criteria that your life can be judged by -

8/ NOW IS THE FUTURE (Every action is future, & so is every conversation)

9/ There are no answers, only choices -

10/ Ideas have consequences.

11a/ Medium is not the message, memory is the medium.

11b/ Memory is the ground we all stand on.

11c/ No culture is self-contained, nor finite.

Image for post
Image for post

‘Memory is the Medium’ thanks to Graham Wood who got me thinking ‘further in the wild’ re what memory in VR means.

And a special thanks for the continuous ‘making me see wider’ to Alysha Naples and Howard Goldkrand.

Written by

creative, strategist, troublemaker. i design futures for a living. deep down the rabbit hole of VR. pathologically curious. always for diversity ⚡️

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store