MEMORY IS THE MEDIUM
So, I’ve been thinking a lot lately what kind of creative work really matters today, especially in the context of immersive/new media, AR/VR & such. Here’s a recap of my june 3rd twitter rant:
1/ Aesthetics is boring -
2/ Form is integral to the story -
3/ Design is the process but not the goal -
4/ You don’t know what you will achieve but you must think what could be the impact -
5/ Your conceptual framework only matters if it’s set in the global context & it advances something vital within it -
6/ You don’t change things by fighting the existing reality, only by creating something that makes the status quo obsolete -
7/ How you’ve participated in the future of the world is the single criteria that your life can be judged by -
8/ NOW IS THE FUTURE (Every action is future, & so is every conversation)
9/ There are no answers, only choices -
10/ Ideas have consequences.
11a/ Medium is not the message, memory is the medium.
11b/ Memory is the ground we all stand on.
11c/ No culture is self-contained, nor finite.
‘Memory is the Medium’ thanks to Graham Wood who got me thinking ‘further in the wild’ re what memory in VR means.