Monika JansenB2B vs. B2C: How to Choose Social Media Networks for MarketingI am regularly asked about how to choose social media networks for marketing. The answers are highly individual for each business, of…Apr 12, 2018Apr 12, 2018
Monika JansenContent Marketing: Is Giving Away Your Expertise Really a Good Idea?Let’s cut right to the chase. Yes, using content marketing to give away your expertise is a great idea up to a point (we’ll get to that in…Nov 21, 2017Nov 21, 2017
Monika JansenTwitter Marketing: The New Rule That Can Drive EngagementIf you’re struggling with how to effectively use Twitter for marketing, I get it. Twitter is like Times Square at rush hour: Chaos. It’s a…Nov 3, 2017Nov 3, 2017
Monika JansenHow Much Does Email Marketing Cost?First, the good news: email marketing is not as time-intensive or expensive as social media marketing. But it does require time, and time…Oct 26, 2017Oct 26, 2017
Monika JansenHow to Create a Basic Marketing Strategy for Your Small BusinessIf you are just getting started with your small business, you need a basic marketing strategy that is straightforward and avoids all the…Oct 20, 2017Oct 20, 2017
Monika JansenHow Much Does Social Media Marketing Really Cost?“How much does social media marketing cost?” was first presented in a Facebook Live broadcast. You can find the recording here.Oct 16, 2017Oct 16, 2017
Monika JansenWhat No One Tells You About Growing a Small BusinessAt the beginning of 2016, I decided to seriously invest time and money in growing a small business — mine. The thought first occurred to me…Oct 28, 2016Oct 28, 2016