Monisha LewisinComms PlanningA Planner’s Guide: How To Keep Your Cool in Stressful SituationsOne of the things I talk about a lot is the importance of humanity at work.3 min read·Feb 14, 2017----
Monisha LewisinComms PlanningComms Planning in Presentation ModeWhether it’s a reading deck or presentation deck, walking a client through strategic work is a task we all face. Too often, the meeting is…3 min read·Jan 17, 2017----
Monisha LewisinComms PlanningDistinctive Assets > BrandingWhy a brand’s distinctive assets are more valuable than branding.2 min read·Dec 1, 2016----
Monisha LewisinComms PlanningSix Situations Comms Planners Had it HandledConflict is a necessary hurdle in any job, and advertising is no exception. With so many different teams and briefs swirling around…2 min read·Oct 4, 2016----
Monisha LewisinComms PlanningDecks vs. Presentations: A GuidelineI live my life one deck at a time — whether it’s a POV, a brief, a report, they all come in deck format. While I don’t always know if I’m…2 min read·Jul 6, 2016----
Monisha LewisinComms PlanningFrom 99 Problems to Actionable ObjectivesToo often we get bogged down by client complaints, campaign objectives, marketing speak and business goals to take a second and set…1 min read·Jun 15, 2016----
Monisha LewisinComms PlanningIntegrating a Campaign from the start: a guideHow many times have we gotten to a fifth round creative review only to discover that the rub is actually in the strategic foundation, not…2 min read·Apr 29, 2016----