Monisha LewisinComms PlanningA Planner’s Guide: How To Keep Your Cool in Stressful SituationsOne of the things I talk about a lot is the importance of humanity at work.Feb 14, 2017Feb 14, 2017
Monisha LewisinComms PlanningComms Planning in Presentation ModeWhether it’s a reading deck or presentation deck, walking a client through strategic work is a task we all face. Too often, the meeting is…Jan 17, 2017Jan 17, 2017
Monisha LewisinComms PlanningDistinctive Assets > BrandingWhy a brand’s distinctive assets are more valuable than branding.Dec 1, 2016Dec 1, 2016
Monisha LewisinComms PlanningSix Situations Comms Planners Had it HandledConflict is a necessary hurdle in any job, and advertising is no exception. With so many different teams and briefs swirling around…Oct 4, 2016Oct 4, 2016
Monisha LewisinComms PlanningDecks vs. Presentations: A GuidelineI live my life one deck at a time — whether it’s a POV, a brief, a report, they all come in deck format. While I don’t always know if I’m…Jul 6, 2016Jul 6, 2016
Monisha LewisinComms PlanningFrom 99 Problems to Actionable ObjectivesToo often we get bogged down by client complaints, campaign objectives, marketing speak and business goals to take a second and set…Jun 15, 2016Jun 15, 2016
Monisha LewisinComms PlanningIntegrating a Campaign from the start: a guideHow many times have we gotten to a fifth round creative review only to discover that the rub is actually in the strategic foundation, not…Apr 29, 2016Apr 29, 2016