Yahoo vs Google — How the homepage has evolved

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  1. Right from the beginning, Google had set its logo apart in all the versions of its home page allowing nothing but white space to surround it. Yahoo, on the other hand, had packed its logo with other services almost clouding the logo.
  2. Google knew the value of its homepage and it even removed its own services from its homepage and hid it behind icons. Google is keeping its focus clear and at the same time giving the users what they want — search.
  3. I am not saying that Google isn’t against advertising — Google’s main revenue is its Ad business, but it hadn’t let that interfere with its homepage. All sponsored links appear only when the user searches for something(unlike Yahoo’s sponsored homepage)
  4. Google has always kept the homepage clutter free and Yahoo’s homepage has tried to be so many things and failed at being anything.

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