Evelyn Chao4+1 Requirements for Successful Social ListeningIn the past few months I’ve been asked multiple times to explain why and how social listening tools can be bad, better, great, etc. A…Nov 20, 2017Nov 20, 2017
Evelyn ChaoBranded Content Aims to Foster AdvocacyWhy would anyone interact with branded content?Jun 10, 2016Jun 10, 2016
Evelyn ChaoInstagram Algorithm Update & Its ImplicationsWe saw this coming a while back; when Facebook acquired Instagram, and again last month when Twitter introduced its own algorithm. It seems…Mar 21, 2016Mar 21, 2016