Cede the funny. Own the serious. And make it clear that serious is exactly what this job is about.

I agree with your opinion that Clinton should avoid playing into Trump’s hands, but I’m much less optimistic that a more mature, professional approach will automatically lead to her becoming Commander in Chief.

After the farce of Brexit, I have very little faith that an electorate can be relied upon to see past cheap populism and outright lies, particularly when those lies are widely repeated in the tabloid press in order to sell a few more papers.