Monoreto: Ogranic growth

Let’s talk about organic growth. What is it and what does it mean for today’s plethora of new apps? There are two ways for new apps to drive installs: organic and non-organic. An organic install is one where a user finds an app they like enough to purchase or download without being paid to do so. With non-organic installs, users are incentivized to encourage a download and installation of an app. The latter do not always bring value to a company and can be a waste of time and money because non-organic growth is not long-term.

Take applications like the new Monoreto Project. This app is working to become a united social network by combining many of the features found on Instagram, Facebook, Twitter and blogs and cross populating each with posts to the Monoreto app. The blockchain-based app works through an affirmation system to allow users to earn tokens for likes on their posts. In turn, users pay for tokens to use in liking other user content. The more users affirm their fellow Monoreto participants, the higher they rank in the app and the more visible their own content becomes, thus earning higher likes.

All of the Monoreto app growth is organic, and 76 percent of site visitors become users. The Monoreto team attributes this growth to the advantages of the new app over current social networks that do not monetize the average user’s posts. The team notes that an increasing percentage of people prefer to receive information in the form of images and short text, in keeping with Monoreto’s format. Furthermore, the app offers users the chance to earn additional tokens in contests and giveaways that they can also sponsor.

Monoreto will soon announce new tools to attract regular users and is now working with a network of bloggers to attract audiences from popular social networks to the Monoreto app.

All of this contributes to the organic growth Monoreto is now experiencing as a new app. Building users through loyalty to the unique Monoreto monetization concept means those users are more likely to stick around than users attracted by specific incentives and certainly is a more solid foundation than downloads created by bot farms just to increase the app’s presence in the App Store or on Google Play.

With a business model built on customer service, Monoreto is setting the stage for solid growth potential and is expected to become one of the top social networks as it expands.