This was quite enjoyable to read, I loved that you brought the availability heuristic into he equation. The coverage of the Ebola scare was absolutely mind boggling once you see the actual data, fear of the unknown is incredibly powerful.
In addition, your diagram of the brain which has the 3 elements: irrational fear, cognitive bias, and unhealthy habit, really tied the article together for me.
While you touch on the larger issues like candidacy for president and the fear of a pandemic, I also extrapolated this article to encompass how fear continues to drive my spending habits. In particular, the fear of being viewed as inferior I believe is a huge driving force that compels the mind to throw money at largely irrelevant things. It makes sense that advertisers would want to feed off this fear, and have for years in less obvious ways, because it’s constant and unrelenting. Overall great article, will share.