A little while ago, in this article, I explained how freelancers should calculate their hourly rate. And I stand by this: you need to have an hourly rate. But should you charge your clients by the hour? That is a whole different discussion.
“How do you manage to do everything you do without working 80 hours a week” is a question I regularly get. Although I think everyone needs to find the method that works best for their own brain structure, there are common tips that can apply to all, and I’m going to share them today.
1. Useful Methods
Even though I already was a very organized person as a student, joining the workforce was like stepping into another dimension and for a long time, I was looking for ways to manage big workloads. Along the way I read many many books on the topic of productivity (and there…
Are you feeling confused about where to find the right information to launch or support your freelance business? Overwhelmed by the amount of information available out there and unable to separate what’s worth your time and what isn’t? Good news: I’ve been reading a couple business books a month for…
One of the most frequently asked question in freelance groups is “what tool do you guys use to…” manage project, invoice clients, post on social media etc, you fill in the blanks! In this article I’m going to explain what tools I use to run Moondust, my boutique Social Media & Content Marketing agency. I’m also embedding a few YouTube videos for those who want a deep dive into some of those apps.
1. Managing time.
Every freelancer or business owner needs to manage their time: meetings and appointments, calls, dead-lines, events… don’t even try to keep them all in your head, your brain is just not wired for that. That is why you need a calendar.
There are a lot of articles and resources out there teaching freelancers how to calculate their rates. But most of them say the same thing, and most of them are incomplete, leading freelancers to make mistakes they could avoid. …
2019 is upon us and for marketers it brings the yearly question; how are you spending your budget this year? Marketing budgets are increasing, and more money is being spent on digital than ever before. But the big question is, where should you spend your marketing budget? We recently gave you a sneak peek into our 2019 marketing predictions so now let’s look at your marketing budget.
Before we dive in, let’s look at the stats:
· In 2018, the average company allocated 42% of their budget to online marketing and this rate is expected to grow to 45% by 2020
· Online video will represent the highest growth category, with marketing spend more than doubling from…
IT’S THE MOST WONDERFUL TIME OF THE YEAR. YES OF COURSE CHRISTMAS, BUT ALSO BECAUSE AS MARKETERS, WE GET TO SET NEW GOALS AND STRATEGIES FOR THE COMING YEAR. AT MOONDUST AGENCY WE HAVE BEEN ANALYSING MARKETING TRENDS AND UPCOMING TECHNOLOGIES. LET’S LOOK AT WHAT LIES AHEAD FOR BRANDS IN 2019 AND THE AREAS YOU WILL NEED TO FOCUS OR REFOCUS YOUR EFFORTS.
1. Medium Becomes a Marketing Essential
We’ve been eagerly watching the rise of Medium throughout 2018. Medium now has 60 million monthly readers, publishes nearly 8 million user articles per month and its visitors are increasing by 140% year on year. Medium is a blogging platform where brands can increase their outreach and get themselves noticed…
The phrase thought leader has been trending for several years in the marketing arena. A thought leader is an individual or brand that’s recognised as an authority on a specific topic and whose expertise is keenly followed. The benefits of being a true thought leader are immense. Along with global recognition comes increased consumer trust, increased website traffic, higher conversions and better brand perception.
Thought Leadership Stats
Becoming a thought leader takes dedication and a lot of work, so is it worth it? The answer is yes. Look at the latest stats on thought leadership:
Thought leadershiphas a greater impact on potential buyers than all other forms of content marketing.
IT’S HIGHLY LIKELY THAT YOUR BRAND ALREADY HAS A WEBSITE. BUT EVEN IF IT DOES, IT’S JUST ONE OF 1.89 BILLION WEBSITES IN THE WORLD. COMPETITION IS FIERCE SO IT’S ESSENTIAL TO GET YOUR CONTENT MARKETING RIGHT IN ORDER TO ATTRACT, ENGAGE AND CONVERT YOUR WEB VISITORS. …