I think “how do you find clients” is the most asked question in every freelance group. So, let me tell you how I find my clients.

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On social media

On September 1st, 2013, I updated my LinkedIn profile, indicating I was now a freelancer available for digital marketing missions. On September 2nd, I received an e-mail from an agency that then became my first client (and still is my client, almost 7 years later).

I won’t deny that LinkedIn has changed a lot since, that it’s more crowded but also cluttered and noisy. But there are still people looking for freelancers on there…


A little while ago, in this article, I explained how freelancers should calculate their hourly rate. And I stand by this: you need to have an hourly rate. But should you charge your clients by the hour? That is a whole different discussion.

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Why the hourly rate model is flawed

A lot of freelancers charge by the hour, and even I used to do it when I started freelancing. It feels safe, because you think you’re going to get paid for whatever time you’re going to be spending on the project. And if the scope expands, you’ll just bill more hours.

But I quickly realised there was…


“How do you manage to do everything you do without working 80 hours a week” is a question I regularly get. Although I think everyone needs to find the method that works best for their own brain structure, there are common tips that can apply to all, and I’m going to share them today.

1. Useful Methods

Even though I already was a very organized person as a student, joining the workforce was like stepping into another dimension and for a long time, I was looking for ways to manage big workloads. Along the way I read many many books on the topic of productivity (and there are thousands of them out there). But only 2 of them had a big impact on me. Here are the main points for those of you who don’t have time to read (yet).

Getting Things Done — David Allen

First published in 2001, this one is still a bestseller and is updated regularly. The most important…


Are you feeling confused about where to find the right information to launch or support your freelance business? Overwhelmed by the amount of information available out there and unable to separate what’s worth your time and what isn’t? Good news: I’ve been reading a couple business books a month for many years, so now yo don’t have to. Here are the 5 books that you should prioritize.

Note: some of those books have been translated so feel free to check if they are available in your language. I will however refer to the EN versions.


One of the most frequently asked question in freelance groups is “what tool do you guys use to…” manage project, invoice clients, post on social media etc, you fill in the blanks!
In this article I’m going to explain what tools I use to run Moondust, my boutique Social Media & Content Marketing agency. I’m also embedding a few YouTube videos for those who want a deep dive into some of those apps.

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1. Managing time.

Every freelancer or business owner needs to manage their time: meetings and appointments, calls, dead-lines, events… don’t even try to keep them all in your head, your brain is just not wired for that. That is why you need a calendar.

I do think that a paper calendar can be an option for some of us. Apart from the currently very popular Bullet Journal, I also quite like the Japanese Hobonichi planners (exist in A5 and A6 formats).
This being said, for me, using an app that I can synchronize across all devices is the best solution I have found…


There are a lot of articles and resources out there teaching freelancers how to calculate their rates. But most of them say the same thing, and most of them are incomplete, leading freelancers to make mistakes they could avoid. In this article, I’ll explain what these mistakes are and why you need to work around them.

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Calculating your rate: the basics

The very common method you’ll find to calculate your freelance rate is this one:

- Add up your yearly expenses to calculate how much money you need to make. That is: your salary, social security, taxes, business expenses (laptop, internet, electricity, office renting, transportation…


2019 is upon us and for marketers it brings the yearly question; how are you spending your budget this year? Marketing budgets are increasing, and more money is being spent on digital than ever before. But the big question is, where should you spend your marketing budget? We recently gave you a sneak peek into our 2019 marketing predictions so now let’s look at your marketing budget.

Before we dive in, let’s look at the stats:

· In 2018, the average company allocated 42% of their budget to online marketing and this rate is expected to grow to 45% by 2020

· Online video will represent the highest growth category, with marketing spend more than doubling from 2016 to 2021

· Social media advertising will continue to grow and currently represents 25% of online spending

source

Here at Moondust, our focus is on achieving cost effective results for our clients. With an emphasis on effective. So, here’s our guide to managing your 2019 marketing budget.

#1 THE…


IT’S THE MOST WONDERFUL TIME OF THE YEAR. YES OF COURSE CHRISTMAS, BUT ALSO BECAUSE AS MARKETERS, WE GET TO SET NEW GOALS AND STRATEGIES FOR THE COMING YEAR. AT MOONDUST AGENCY WE HAVE BEEN ANALYSING MARKETING TRENDS AND UPCOMING TECHNOLOGIES. LET’S LOOK AT WHAT LIES AHEAD FOR BRANDS IN 2019 AND THE AREAS YOU WILL NEED TO FOCUS OR REFOCUS YOUR EFFORTS.

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1. Medium Becomes a Marketing Essential

We’ve been eagerly watching the rise of Medium throughout 2018. Medium now has 60 million monthly readers, publishes nearly 8 million user articles per month and its visitors are increasing by 140% year on year. Medium is a blogging platform where brands can increase their outreach and get themselves noticed in their sector. It also provides a SEO worthy spot for your website’s backlinks. Medium has a 93 Domain Authority (DA) which means people are likely to find your Medium content from a Google search. The other exciting aspect of Medium is its dashboard analytics. …


The phrase thought leader has been trending for several years in the marketing arena. A thought leader is an individual or brand that’s recognised as an authority on a specific topic and whose expertise is keenly followed. The benefits of being a true thought leader are immense. Along with global recognition comes increased consumer trust, increased website traffic, higher conversions and better brand perception.

Thought Leadership Stats

Becoming a thought leader takes dedication and a lot of work, so is it worth it? The answer is yes. Look at the latest stats on thought leadership:

  • Thought leadershiphas a greater impact on potential buyers than all other forms of content marketing.
  • 47%of execs and decision makers said thought leadership content had a direct impact on awarding business.
  • 35%of B2B buyers spend 1–3 hours per week reviewing thought leadership content.
  • 83%of buyers believe thought leadership builds trust in an organization.
  • American consumers say authenticityis the top quality that would attract them to a brand.

But beware.The above stats refer…


IT’S HIGHLY LIKELY THAT YOUR BRAND ALREADY HAS A WEBSITE. BUT EVEN IF IT DOES, IT’S JUST ONE OF 1.89 BILLION WEBSITES IN THE WORLD. COMPETITION IS FIERCE SO IT’S ESSENTIAL TO GET YOUR CONTENT MARKETING RIGHT IN ORDER TO ATTRACT, ENGAGE AND CONVERT YOUR WEB VISITORS. OUR TEAM HAS COMPILED THE TOP 8 WEBSITE CONTENT WRITING MISTAKES YOU’RE PROBABLY MAKING SO YOU CAN ACHIEVE THE BEST POSSIBLE RESULTS FOR YOUR BRAND.

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The Basics

Before we look at your website content writing mistakes, here are some basic website problems that can prevent you from getting business.

· Slow Loading…

Marie-Helene Dibenedetto

Owner of Moondust, a multilingual social media and content marketing agency for #FMCG brands and retailers. https://moondustagency.com

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