Embarking: Doing What Average Joe Doesn’t Want To Even Touch


Full-stack Developer: writes any and all code necessary a product to operate fully

Full-stack Business: does everything else to make the above efficient and effective.


Yesterday, my CTO and friend explained to me how he is a full-stack developer and that he sees me as full-stack business. I am still pondering how I feel about this honest perspective on my role and work behavior. I came to be in this role because I never said “no” to any job, task or project. Which is either a really smart or a really dumb thing to do.

If you’re reading this post, I am just like you: no clue what I want to do or what the world is about. What I do know, is that I’m right here right now. Given the chance that documenting this journey will help me (or better yet, a few other people), I am going to write about my happenings here.


As an intro: I am a project manager, product manager, marketing manager. Each of those roles has could be broken down into several others. What it really means is an above average amount of things going wrong and a below average amount of sleep / life. Why would I put myself through this? Well, in order to avoid the answer of “just cuz,” I will say that I believe in what I am doing.

I work on a team of about 10 and we are creating a digital mental health solution that has been proven to help people.

1:5 face a condition every year
1:790 mental health provider per American

Currently, I am working on integrating data analytics. We used to use Google Tag Manager, but events as JavaScript objects in the dataLayer are not very reliable, especially for mobile — the direction the world is going. We just setup our event system with Segment, a different event management system that enables tracking on the client and the server. I’m planning to see what users do, then make that go better for them so they can enjoy improving their mental wellness. I also learn from Google Analytics and Mixpanel. It’s tough to make sure every event is configured correctly. And they need to be, because we spend marketing dollars to bring users in.

More to come on all of this. Gotta run to test some new features my dev team created for us.