One of the most essential aspects of branding is connecting with your audience. You need to show them that you understand their problems, their needs. That building block, upon which trust emanates from, goes far beyond branding. Within your business, that level of understanding will create happier, longer-lasting employees. Empathy…

To pitch is to convince, compel, to persuade and sway. It’s a subtle art and one that needs to be mastered if we hope to close an investment round, secure the needed support, or convince whichever audience of whatever worthiness. Moonshot has worked with hundreds of companies to craft convincing…

You are what you consume Lowell Thomas hosted the first regularly televised newscast in 1940, which was seen only in New York. Whether the producers, network execs, or Thomas himself knew the profound impact that this would have on how the populace received information, or on society at large, is unknown. A few of them…

You have a story. It may be intentional and carefully-crafted. Or, it may be construed from the interactions and bread crumbs you leave. Just because you aren’t telling your story doesn’t mean you don’t have one. If you’re in the world, the world has a story about you. In a…

Storytelling is a marketing buzzword. You should neither ignore it nor ride the bandwagon blind. Stories are powerful — they influence, sway, manipulate, deter, and alter our courses everyday — they capture our conviction and consumption. From ISIS to Coca Cola, everyone has a story and the ability to broadcast. …