Content-Centered. User Experience. Design. Leadership. And portmantology.
…an on the other end of the screen. B2B is a misleading, bullshit term from a writing point of view. You’re always writing for a user, so you should always make sure your copy sounds like it’s written from one human to another.
The stakes are high and they’ll keep getting higher. Grab those sociology and ethics textbooks and get to work.
It is vital to create a design system using products it will be applied to, with real data and problems.