Top 9 Things You Must Do to Get Your Business off the Ground

Mopelola
Mopelola
Jul 20, 2017 · 4 min read

Starting up a business is not as easy as it sounds, but the real deal is getting to sustain it for as long as possible. After successfully starting your business, you may start struggling with cash flow, measuring profit and managing your staff, preserving company culture, retaining customers among others. Once you remember how much stress and resources you sacrificed into making your business a reality, the last thing you want is for everything to go bankrupt. This post will shed more light on those methods you can adopt in effectively sustaining your business.

1. Draft a plan

The idea is to carefully weigh the various number of choices available and choosing the best of them all.

§ Set a feasible goal to be achieved before the end of the year.

§ Ascertain the cost of achieving those results.

§ Determine the setback(s) that might spring up in the course of achieving the goal and find out exactly what needs to be done to avoid or subdue it.

This is very crucial. You should not do things in a haphazard manner as this could put your business at maximum risk. As a business owner, learn to have set plans for how things will be run in your organization, this will enable you to be aware of the goals you’ve achieved and the ones yet to be realized. A marketing plan for instance, will tilt you towards the right marketing propositions; knowing the best platform to use in reaching out to your audience.

Another important thing you need to take note of is that planning is a continuous process, therefore along the line; you might want to leave room for adjustments.

2. Proper Coordination

After drafting a plan, coordination is next. This will help you execute tasks at the proper time and also focus on things to be done. Creating a to-do-list is a great idea, by doing so; you can tick off the list as soon as each work is done.

Coordination helps you to complete tasks, leaving you on top of your game.

3. Be a Go-getter

Never ever be afraid to take risks when faced with any because you never know which might impact your business positively. Business trends are always changing; deciding to ignore the risks will cause stagnancy for a business and make it invariably slacken. This is not to suggest that business risks be taken hastily. On the decision of whether to take a risk for your business, carefully appraise the advantage and disadvantage of the risk(s) involved, and be certain that your reward is worth it. This is because calculated risks can yield great rewards for your business.

4. Have a Creative Mindset

Learn to think outside the box and explore new ideas and innovations for the improvement of your business. Find out that Unique Selling Point (USP) which makes you different from your counterparts and focus more on it. Step out of your comfort zone whenever possible and seek out opportunities and ideas that would make your business grow and sustain it in the long run. You don’t have to wait for your competitors to do something before you embark on it, strive to do it first; it could be an advertising campaign, an event, a promotion etc.

5. Keep a Competitive Advantage

It is very cogent to keep and maintain an edge over your competitors. Supply your customers with a product or service better than any other. How you produce and package your product or service should be kept confidential for as long as possible, so your competitors don’t get hold of it and user it to overshadow you eventually.

6. Retain Good Customer Relationship

Strive to build a cordial relationship with your customers, either through sending them birthday cards, tagging them on social media, or giving a ‘thank-you shout out’ to your loyal customers in your newsletters. Occasionally conduct person-to-person meetings with each of your customer to establish total customer satisfaction. For existing customers, offer them a free product/month of service or a discount on your product/service as a reward for referring new customers to you. This is capable of pinning them down and motivating them to refer more people to come enjoy with them.

7. Be a Sponsor

Host events (in form of workshops or trainings) within your community and you get a free avenue to showcase your business to a lot of people. Also, when you go to various events, try to network with other business owners and the populations in general; form a vital partnership with businesses that share mutual target audience.

8. Retain Company Culture

Stay true to your company culture if you’ve adopted one since the inception of your business. Whether it’s having an end of the month party, or a picnic or movie hangout with your staff and so on, be sure to continue with it. Culture keeps your staff connected and gives them something to hold on to¸ it is what makes them enjoy coming to work but if it is stopped abruptly for no reason, it might have a negative effect on them.

9. Measure profit and Manage Staff

Ensure you accurately measure your profit and effectively manage your staff at the same time. Follow up on your staffs’ their tasks/projects and know which of them should be highly rewarded. Bill your customers according to the amount of time spent on a job.

Wondering if that’s possible? It’s easy. Simply check us at Seegad , let’s help you sustain your business efficiently.

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Mopelola
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