Nikos Moraitakis

Iterative improvement is no substitute for creativity

Click-through rates don’t write good stories

With so many tools to measure, experiment, and quickly iterate through the designs of cloud software products, it’s tempting to fly by…

Financial planning for SaaS startups

Somewhere between prophecy and ignorance there’s a sensible spreadsheet. Here’s how to build it.

This is a guide on how to build an 18–24 month financial plan for an early stage SaaS company with product market fit, some revenues, growing…

Here’s why we dropped our free plan

Don’t look for evangelists among people who think your product isn’t worth $19

We used to offer a free plan for light use of Workable. A few weeks ago we eliminated it. In its place we…