Are E-Girls and E-Boys the New Emo?

Mariana
8 min readSep 30, 2023

In today’s ever-evolving world of social media and internet subcultures, a new generation of self-expression has emerged. E-Girls and E-Boys, characterized by their unique style, embrace of digital platforms, and alternative aesthetics, have gained considerable attention and popularity. This essay seeks to explore whether E-Girls and E-Boys can be considered the modern manifestation of the iconic Emo subculture. There are some undeniable similarities between these groups in terms of style, interests, and cultural elements, yet it is impossible to deny the fact that there are also visibly great differences.

1. Origin and Time Period:

Emos originated in the early 2000s as a subculture associated with emotional expression through music, fashion, and attitude. It had a specific music genre as its foundation. Its development can be traced through several key stages:

1.1. Roots in Punk and Hardcore: Emo (short for “emotional hardcore”) initially grew out of the hardcore punk scene in the early 1980s, particularly in Washington, D.C. Bands like Rites of Spring and Embrace are often considered early pioneers of emo music, introducing a more emotional and introspective style to punk, contrasting with the aggression and political themes prevalent in mainstream punk.

1.1.1. Musical Evolution: Emo music evolved to incorporate elements of indie rock and post-hardcore. Bands like Sunny Day Real Estate and Texas Is the Reason helped shape the sound of emo during the 1990s, emphasizing emotionally charged lyrics, melodic guitar work, and dynamic song structures.

  1. 1.1.1. Mid-2000s Emo Boom: The emo subculture gained widespread recognition and popularity in the early to mid-2000s with the success of bands like My Chemical Romance, Fall Out Boy, Tokio Hotel, Dashboard Confessional, Paramore, Taking Back Sunday, etc. These bands, often referred to as “second-wave emo,” had a significant impact on popularising emo music and fashion.
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  1. 2.1. Early Internet and Scene Culture (2000s): The roots of eGirls and eBoys can be traced back to the early Internet and the “scene” subculture that gained popularity in the mid-2000s. The scene subculture was characterized by distinctive fashion, colourful hair, heavy makeup, and an interest in alternative music. E-girls” and “e-boys” emerged in the late 2010s, primarily within online communities and social media platforms. However, the exact origins and evolution remain somewhat nebulous due to their online nature.

1.2.2. Emo and Goth Influences: Elements of emo and goth aesthetics also played a role in the development of eGirls and eBoys. Emo subculture, known for its emotional music and fashion, and goth subculture, with its dark and alternative style, influenced the visual and fashion aspects of these subcultures.

  1. 2.3. Kawaii Culture: The term “kawaii” comes from Japanese culture and translates to “cute.” EGirls and even some EBoys often incorporate kawaii elements into their style, such as pastel colors, cute accessories, and an overall playful and cute appearance. This influence can be seen in the use of cute emojis and symbols in their online profile which became more prominent with the rise of TikTok and Instagram. TikTok, in particular, allowed for short-form video content that showcased their creativity and personalities.
  1. 2.4. Anime and Gaming Influences: E-girls and e-boys draw inspiration from various sources, including anime, video games, and internet memes. The visual style often incorporates elements like colorful hair, playful makeup, and references to pop culture, giving them a distinctive look.
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2. Fashion and Aesthetics:

2.1. Emo fashion became a defining aspect of the subculture. Emos were known for their distinctive style, which included band T-shirts, studded belts, black eyeliner, snakebites piercings, ripped skinny jeans, bold jewellry, knee-high Converse, and checkered Vans, fingerless gloves, as well as the iconic hairstyle with long, side-swept fringe that often covers one eye and could not be complete without some contrasting ‘raccoon tails highlights’.

2.2. E-girls and e-boys have a strong, visually striking aesthetic appeal, which includes elements ranging from pastel to dark colours, bold makeup, septum piercings, bright coloured hair … It encapsulates a wide array of fashion elements that have become their signature styles: mesh T-shirts, colourful hair clips, O-ring, chains, and high-waisted trousers. Moreover, these aesthetics draw inspiration from various subcultures such as skate culture, hip-hop, anime, cosplay, BDSM, and goth.

3. Emotional Expression:

3.1. Emo culture is deeply rooted in a sense of emotional vulnerability and introspection. The lyrics of emo songs tend to revolved around themes of love, heartbreak, alienation, and self-identity. This emotional openness and vulnerability set emo apart from other subcultures. Emo culture was deeply rooted in a sense of emotional vulnerability and expression. Emo music, with its and melancholic lyrics, created a space for individuals to discuss their inner struggles openly.

3.2. Similarly, E-Girls and E-Boys utilize their online platforms to share personal experiences, often discussing mental health and emotional well-being, which serve as outlets for young individuals to seek solace and connection by embracing how they feel and challenging societal stereotypes.

4. Online Communities:

4.1. Emo culture was closely associated with online communities and forums where fans and enthusiasts could connect, discuss music, share experiences, and explore their emotional struggles. Websites like MySpace, LiveJournal, HighFive and eventually Tumblr played a significant role in fostering these communities.

4.2. E-girls and e-boys gained visibility through the presence of social media influencers and content creators who popularized these styles. These influencers often have large followings, and their content helps spread the subculture to a wider audience. The rise of social media platforms like Instagram and TikTok provided a new and accessible platform for individuals to express themselves and connect with like-minded people.

5. Media Attention and Criticism:

5.1. The mainstream media often sensationalized and misunderstood the emo subculture. Some media outlets portrayed it as a sinister, “dangerous” or “suicidal” trend, leading to concerns among parents and educators. However, for many participants, emo was a way to find a sense of belonging, celebrating vulnerability and depth.

5.2. Some media coverage has perpetuated stereotypes about eGirls and eBoys, portraying them as shallow or attention-seeking. Critics argue that these stereotypes overlook the diversity and individuality within these subcultures. They are often perceived as being superficial or materialistic and may be seen as immature or naive.

6. Continued Evolution:

6.1. Emo culture continued to evolve beyond its peak in the mid-2000s. Contemporary emo music has diversified, with bands incorporating elements from various genres while maintaining the emotional and introspective core of the subculture. Emo fashion has also evolved and blended with elements of other subcultures, such as the emergence of the internet-driven e-girls and e-boys subculture in the late 2010s. Today, while the mainstream popularity of emo seems to have waned, it still has a dedicated following and continues to influence various aspects of music, fashion, and youth culture. The evolution of emo highlights how subcultures can originate, evolve, and leave a lasting impact on popular culture.

6.2. Subcultures, especially those rooted in online and youth culture, are known to evolve rapidly, nowadays. One trend in the continued evolution of eGirls and eBoys has been the exploration of a wider range of gender identities and expressions. Many individuals within these subcultures have been at the forefront of discussions about gender fluidity, non-binary identities, and breaking down traditional gender norms. Elements of EGirl and EBoy fashion have continued to influence mainstream fashion: their impact in the use of oversized clothing, pop culture, vintage styles, and bold makeup in the fashion industry doesn’t go unnoticed.

7. DIY Culture: Both e-girls/e-boys and Emos embrace a DIY (Do It Yourself) ethos when it comes to their fashion and makeup. They often create their own unique looks, experimenting with different styles and trends.

8. Digital Communities and Subcultures:

One of the distinguishing factors of E-Girls and E-Boys is their strong presence on digital platforms, such as TikTok, Instagram, and Twitch. These platforms provide them with a space to connect, showcase their creativity, and build communities.

Emos, on the other hand, relied on online forums, Myspace profiles, and early social networking sites to gather and share their love for music, art, and poetry. The online spaces these subcultures create allow for the formation of supportive networks, promoting a sense of belonging and understanding.

9. Social Commentary and Activism:

Emo culture was often associated with a critique of mainstream culture and societal norms. Bands like My Chemical Romance and Fall Out Boy questioned societal values and norms and tackled themes of identity, mental health, and social injustice.

Similarly, E-Girls and E-Boys use their online platforms to advocate for important causes, ranging from LGBTQ+ rights to mental health awareness. In this sense, they continue the legacy of the Emo subculture by voicing their opinions, questioning societal constructs, and promoting positive change.

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Conclusion:

Emos existed before the rise of social media, so their presence was primarily felt through music scenes, local music venues, and online forums dedicated to emo music and culture. Though E-Girls and E-Boys are far from being an exact replica of the Emo subculture, there are undeniable similarities in terms of aesthetics, emotional expression, digital presence, and social commentary. They represent a new generation’s way of expressing themselves and finding community in the digital age. Just as Emo culture influenced and inspired a generation, E-Girls and E-Boys have the potential to leave a lasting impact on contemporary culture. Through their online presence, they continue to challenge societal norms, spark dialogue, and inspire others to embrace their individuality, ultimately proving that subcultures are ever-evolving and serve as powerful vehicles for self-expression and connection.

It is also important to note that these subcultures can overlap or evolve over time, and individuals may identify with elements from multiple subcultures. Additionally, the perception and definition of these terms can vary among different communities and individuals. Subcultures are dynamic and change as trends and interests evolve.

By: Mariana Melo de Albuquerque Barradas (Instagram: morceguinha_sixx)

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