Published inTell your (business) storyOn Game Plans (a.k.a. Strategy)It’s possible to live without many things (a third car, $300 jeans, kombucha), but not all. Today’s note addresses one of the essentials…Jul 14, 2016A response icon1Jul 14, 2016A response icon1
Published inTell your (business) storyVital Signs: You and Your ContentHow are you what’s your story what’s happening how’s it going? Your answers are your content themes and your target audience would like to…Jul 12, 2016Jul 12, 2016
Published inTell your (business) storySpeed WinsSpeed = options = opportunities.Jul 7, 2016Jul 7, 2016
Published inTell your (business) storyTo Make or Not To MakeHere’s the deal: making things is fun and not knowing how things are made is not.Jun 28, 2016Jun 28, 2016
Published inTell your (business) storyWord Matters: Positioning -> Messaging -> ContentIf an aspiring marketer read Positioning by Al Ries and Jack Trout and no other business book before launching his or her career, then…Jun 27, 2016Jun 27, 2016
Published inTell your (business) storyShow: Tell: ShowA modern formula for sales and marketing content.Jun 23, 2016Jun 23, 2016
Published inTell your (business) storyContent in an Age of ContentWe draft it, schedule it, refine it, distribute it, and manage it with alacrity. We treat it as currency. We like it, rate it, share it…Jun 22, 2016Jun 22, 2016
Published inPlay by PlayGetting Better“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” -AristotleJul 6, 2015Jul 6, 2015
