In one of our previous articles, we have shared the benefits of content marketing, topic ideation, the importance of an omnichannel approach, and common pitfalls encountered by content marketers.

However, a lot of people have told us about their unhappy experiences with content marketing. Most of the time, they find it time-consuming to create content themselves, while it is difficult to delegate the task due to the prerequisite of industry knowledge.

Since MORE Digital had started making content about digital marketing, we have produced over 100 articles on our blog. All of our articles were self-written without hiring ghostwriters.

In…


As we are approaching the end of the first season in 2020, a lot of people are curious about the future landscape of digital marketing.

In the past, we have forecasted that WhatsApp will become the new arena of digital competition, Facebook will continue to dominate the social media market, and SnapChat’s vulnerability. This time, we will compile forecasts made by other experts, and see if they can be applied for digital marketers in Hong Kong.

Forecast 1: Drop in Facebook and Instagram organic reach

You might have heard of this before, but in the last year, many people are…


Whether you are working in the B2B or B2C industry, lead magnets such as E-book, whitepaper or webinar are the go-to method of collecting contact information from visitors and generating leads in the process. MORE Digital had also published our own free E-book at the end of last year. In this article, we will share our thinking process, workflow, tools used, and outcome of the whole project.

Why we make an E-book?

Not long after we had launched our official blog, we have noticed that the conversion rate of our content is quite low. Despite setting up multiple widgets on our website to collect emails…


Today we are going to talk about our experiences of using 7 WordPress Plugins.

The website of MORE Digital was built using WordPress right from the beginning. We have tried using more than 20 WordPress plugins over the course of nearly two years. 7 of them were picked for this review and be aware that some of them are dropped by us because of their poor performance!

Recommended Plugins

Yoast SEO


Following one of our previous blog posts about the pre-release and post-release roadmaps of mobile app developers, we will dig deeper into different methods you can use to boost app downloads along with their pros and cons.

Marketing Terms Relevant to Mobile App Promotion and Marketing

Before we dive into the 10 ways you can use to acquire app downloads, there are a few marketing terms that we want to explain.


In one of our previous articles (in Chinese), we have covered the five ways to embed URLs in Instagram Stories. In this article, we will teach you how to embed URLs in Facebook Stories.

How to embed links in Facebook Story of personal accounts?

To start with, you should first share the link that you wish to embed in your Facebook Story on your personal account:


If you would prefer to read the Chinese version, please click here.

In Asia, Hong Kong and Singapore are always considered as one of the most competitive markets in advertising. However do you know which countries/areas fall into the top 10 of Facebook global advertising cost index?

Top 10 Countries/Areas with Highest Facebook Advertising Cost

The champion should be obvious to everyone, the motherland of many big tech companies — United States of America (USA)! But are you able to guess the remaining 9? Is Hong Kong in the top 10? Let’s check out the answer below:

  1. United States of America
  2. Norway
  3. Japan
  4. Australia
  5. Switzerland
  6. Sweden
  7. Denmark
  8. Germany


If you would prefer to read the Chinese version, please click here.

Happy Year of Pig to everyone! As the first blog in the year of pig, we would like to talk about some common mistakes we saw in Digital Marketing and help everyone to achieve a better promotion result!

Mistake 1: Should I concentrate on Facebook or Google?

That’s the no. 1 common mistake we discovered during different sharing sessions. A lot of people would think of Social Media or Search Engine Advertising when we mention Digital Marketing, that leads to a most frequently asked question “How can we…

MORE Digital

MORE Digital is an all-rounded Digital Marketing Agency in HK. We specializes in social media content creation, digital advertising, app marketing and SEO.

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