“We decided to go with another agency,” once again we weren’t selected for the project. “Ahhhhhhhhhhh!!! We thought we had the project in the bag. Why were we not chosen?” Every freelance designer or agency owner has been there, and probably more than once. The reality is that, as the adage states, “You can’t win ’em all.” However, you can improve your chances of winning pitches for new work with a few smart techniques.
1. Discuss the client’s needs.