Digital media and site strategy junkie, mom, writer, blogger, runner. Not necessarily in that order. Or in in any order. Will also not refuse whisky.
We don’t sell our process as being “human-centered”; it’s an assumption that any capable and successful company these days will bring users to the design process at some level and at some point in the project.
Hopefully over time, people will become better curators of the content they consume, and content creators won’t assume a built-in audience courtesy of their social graph.