SmaplyinService Design is More than MetricsJourney mapping in NGOs | Smaply BlogNGOs have experience management in their DNA: the primary goal of both NGOs and experience designers is to make the world a better place…Oct 14, 2020Oct 14, 2020
SmaplyinService Design is More than MetricsCustomer Journey Mapping in MarketingJourney mapping and marketing go so much hand in hand that one might think it’s self-explanatory. But just like for any other person, also…Oct 12, 2020Oct 12, 2020
SmaplyinService Design is More than MetricsA map is a map: what geographical maps and journey maps have in commonMaps have been a key tool for people since the dawn of humankind. Starting with fading sketches drawn in sand to Google Maps, maps have…Jun 10, 2020Jun 10, 2020
SmaplyinService Design is More than MetricsRemote research in times of crisisExperience research is more important than before, as we need to deeply understand new contexts and act accordingly. As a researcher, we…Apr 15, 2020Apr 15, 2020
SmaplyinService Design is More than MetricsIncreasing perceived safety and trust in a supermarket with journey mappingIncreasing perceived safety and trust in a supermarket with journey mappingApr 7, 2020Apr 7, 2020
SmaplyinService Design is More than MetricsCustomer experience in times of crisisWhy it’s so important to focus on your customers’ needs and expectations — especially in times like these.Apr 1, 2020Apr 1, 2020
SmaplyinService Design is More than MetricsThe why and how of a journey map repository — a step by step introductionThe why and how of a journey map repositoryMar 30, 2020Mar 30, 2020
SmaplyinService Design is More than MetricsCase study: researching experiences in a restaurantHow is the customer experience in a newly opened restaurant? This article shows how our guest author Anna slipped into the guests’ shoes…Mar 10, 2020Mar 10, 2020
SmaplyinService Design is More than MetricsWhite paper: Embedding service design in organizations10 tips on how to embed service design, by Marc Stickdorn and many of the global service design communityFeb 27, 2020Feb 27, 2020
SmaplyThe What and Why of PersonasIn this article we’re going to talk about personas. We’ll cover what a persona is, how you can use this in your organization, what value it…Jul 16, 2018Jul 16, 2018