Shopify is a Software as a Service solution that helps businesses to open their online stores and create a shopping experience for their users. In this digital era, you need to upscale your business and increase your sales to reach a larger audience. Shopify creates a platform for such kinds of businesses and is the world’s most famous online Content Management system. Here, depending on the size of the business, the online stores can be customised. After customisations and enlisting their products, Shopify helps businesses to market their products.
Shopify claims to be the one platform to find and sell to the right shoppers, wherever they are. It offers a ton of services for customer traction.
- Audience targeting
Here with the help of Blogs, SEO tools and Customer groups, Shopify tends to increase the traffic, to increase the sales for that particular business.
The blogs help the business owners to tell their stories and update their products to the customers. This ultimately helps in improving the store’s SEO, increases customer engagement and therefore converts the visitors to customers.
The SEO tools can be used to find the stores with the help of meta descriptions, edit title tags and product details.
The unique customer groups can be targeted with the help of data gathered from previous experience.
- Campaign Creation
Shopify makes sure to make a customised campaign(ads) for the right people for your website. Depending on the need, you can either opt for creating a single campaign or running a one-click multi-channel campaign. This multi-channel campaign can be run on different social media sites to make people aware of the online store. While you can opt for either of the services enlisted, Shopify also provides campaign templates for various platforms and social media sites like Facebook, Snapchat, Pinterest and Google. Crazy, right? Who would have known marketing would be so easy? Well, along with the pre-made templates, each campaign is extremely goal-oriented.
Before finalising, it is very crucial for you to understand the aim of marketing your product and also keep a count of your marketing budget.
- Marketing Automation
If you are a small business and do not have time to cater to every ask and plea of the customer, you move to automation. So what is automation? It is an auto-generated response to a customer’s behaviour. You must have experienced it yourself, so many times! Now, moving to market automation, it’s somewhat different. This is basically done to increase sales and boost your business online. So a bot is generated by viewing the customer’s behaviour on the online store. For example, You want to reward a particular customer group who has been extremely loyal to the brand or product and have multiple purchases in a year’s time. You create an auto-generated email to reward them by giving a discount coupon or something similar. Let’s understand this example with the help of Myntra. Myntra has a campaign called Myntra Insider. By collecting points in each purchase and reaching a particular target, you become a Myntra Insider. The benefit of becoming a Myntra Insider, is you get access to the upcoming sale a day prior! This way you can get access to the product before it runs out of stock. So cool! This keeps their frequent customers motivated and loyal to the business.
These kinds of automation can be done in various ways- SMS and Email to the customers to remind them about their discounts, upcoming sales etc, Special discounts for a set of customers, retargeting the lost audience through specific time-bound discounts, etc.
- Actionable Insights
These are data and analytics offered by Shopify. It helps to assess a business online store’s performance. It gives impactful insights related to Marketing, Sales, Target audience, Customer behaviour and activities. Not just that, you can make Customer reports and make better strategic decisions for increasing sales and services on your platform. It ultimately reduces guesswork and makes campaigns better over time. Also, the campaign performance across all channels can be viewed and altered accordingly.
- Sustainable Customer Relations
Shopify helps to own your customer relationships by giving insights on customers and categorising them for convenience. It collects and organises the data collected. It categorises your customers according to New, Returning, Abandoned and Email subscribers. There are other filters ( people who subscribed to newsletters, people who belong to a particular country etc) to further categorise and target a niche audience.
Undoubtedly, Shopify is a one-stop solution to grow your business online, thanks to the simple and approachable design, easy navigation and superb marketing elements. It offers special features for different networks to partner with and integrates with other eCommerce platforms and online marketplaces. Shopify has made online business super easy and is becoming a choice of everyday business owners. With respect to marketing businesses online, it’s a blessing in disguise. The reason being advertisements on various websites is just a click away. Ultimately, more user visibility and engagement lead to more awareness and sales. Hence Shopify is the best platform for business owners to build their businesses easily and efficiently.
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References:
https://www.shopify.in/channels
https://www.youtube.com/watch?v=NRkEQ0FpXoY
https://www.oberlo.in/blog/what-is-shopify
https://hevodata.com/learn/features-and-benefits-of-shopify/
