Morgan Olmos ColinaBrazil & LATAM: Two distinct marketsAfter utilizing the Hofstede scale of cultural dimensions, I discovered some interesting insights while researching how Brazil differs in…Aug 24, 2021Aug 24, 2021
Morgan Olmos ColinaLocalization: It’s more than just the language.Localization in design goes beyond merely translation and text alignment, it refers to specifically designing for the cultural trends…Jul 31, 2021Jul 31, 2021
Morgan Olmos ColinaReflective Level of Emotional DesignReflection, considered the highest tier of design because it emphasizes the importance of emotion in the user experience. It asks the…Jul 30, 2021Jul 30, 2021
Morgan Olmos ColinaThe Power of StorytellingSeveral months ago I started a digital series of UX-related content which I entitled, “Utilizing UX”. I’m not going to lie, it didn’t get…Jul 30, 2021Jul 30, 2021