Ten Things I Learned Researching Ten of the World’s Fastest Growing Startups

What high-flying companies know about growth that no one else does.

Lesson 1: Growth is Nothing Without the Product

Lesson 2: Growth is Never ‘Done’

Lesson 3: Growth is not marketing. Marketing is not growth.

Lesson 4: Doing what everyone else is doing is the wrong strategy.

Lesson 5: Don’t try to boil the ocean.

Lesson 6: Growth hacks have nothing to do with short-term tactics.

Lesson 7: Do things that don’t scale, build things that do.

Lesson 8: There are analytics and then there are insights.

Lesson 9: Combining multiple growth engines can lead to faster growth.

Lesson 10: There are no silver bullets.

Lesson 11: Growth is a team sport.

Proud Dad, married to @erikab. Product Manager at Facebook.