Abstract graphic of the thirteen23 logo involved in a football-style playbook.
Abstract graphic of the thirteen23 logo involved in a football-style playbook.

Setting standards within our design systems

At a small agency like ours, we don’t work in the same design language or grid system everyday. We don’t always design in our favorite tools (hi, Figma!) and we don’t always build with our internal development team. We adapt our process to fit the needs of the project and the client—which means we’ve seen a few brand languages, built a couple design systems, and tried a lot of tools.

Late last year, we set out to translate our findings in order to make them more widely available to our team. We’ve always had shared processes and workflows, but never established, company-wide standards for how our design team architects files. We wondered, what’s in the name of a color? Should this be two Sketch files or one? How can we share our insights and gain alignment without creating a stifling, code-of-conduct document? We needed a way to quickly jump into a project knowing we were making the best decisions, pre-validated by our design and development teams. …

About

Morgan Gerber

Senior Designer at thirteen23

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