Morgan Nesbitt
3 min readAug 10, 2020


Why Product Photography is Important to Your Business

Product photography is a massive part of your business that you need to really think about when trying to convince people to buy your products.

Especially when online shopping popularity is growing more and more.

Not only can you find almost everything you need with a simple click, online shopping is time-efficient which is something shoppers look for.

The power of an image is undeniable, and if you’re not including exceptional product photography images on your website, then you could be losing out on many sale conversions.

Product photography is so important that it might be the difference between making a sale and losing a lot of customers.

Taking product photography that sells is a skill.

Your website visitors will always be drawn to an image before they read the text on the page (don’t agree? what do you notice first on a website offering products you’re interested in?) which means you need to be sure that your images look pleasing to the eye.

Below are my 6 reasons why product photography is important to your business.

Builds Your Brand

Product photography is not a short-term plan but a long-term investment to get your business recognised as an industry leader.

Putting up professionally shot branded product photos consistently on your social media channels over months can communicate your business to your audience as:

  • Professional
  • Valued
  • Quality
  • Diverse
  • Innovative

It helps your customers believe that your business really cares for their needs, wants, desires, and fears which will motivate them to become fans and eventually loyal customers who repeatedly purchase your products.

Promotes Silent Communication

We are visually orientated creatures which means Images speak louder than words.

Especially in the digital world we now live in.

People have less attention span now more than ever. So when they’re scrolling through various online platforms they have very limited time and even less patience to actually read all the text or product descriptions.

This is why now more than ever it’s crucial to your businesses success to have powerful and impactful product photography that will instantly hook their attention

Product Photography Sets The Right Expectations

22% of products sold online are returned because ‘items look different than the photos”.

Convincing people to buy products offline is comparatively easier than doing so online because the customer can physically see and touch the product.

By taking professional product photography of your products that tells the story you’re wanting to tell sets your customer expectations about what they are looking at.

Professional product photography also helps remove the fear they will most certainly have about the products not meeting their expectation.

Quality photos that tell the right story will meet customer expectations.

Grabs Customer Mood

You cannot take your potential customers to a river and show them how great and comfortable your canoe is.

But you can convey this feeling through your pictures that you share on your website and social media.

Plant a seed with professional product photography that your product is the ultimate solution for all the problems they may have.

Perfectly taken, effective and useful product photography draws attention within nano-seconds.

Which will increase chances of high sales.

Keeps Competitors Away

You might feel your product is 100% unique, but that’s 100% not true.

There are businesses out there that sell of products that have the same features as yours does.

The way to kill your competitors, differentiate yourself, and to gain more market share is to talk with your photos.

Show that your products are way more attuned to detail, better for solving your customer’s problems and better than your competitors’, by using high-quality product photography.

In The End

Investing now in professional product photography will save you time, a lot of headaches, effort and money.

There are many ways to increase your product sales but high-quality product photos that grab consumer attention is second to none.

Online businesses like yours must leverage professional product photography to the fullest in order to influence your audience to purchase your products.

If you enjoyed this article and would like to read more on product photography and branding then click here