You have your marketing strategy set for the month: you know what your flagship categories are, you see opportunities to capitalize on trends for the month, and you’ve identified opportunities to increase inventory, run campaigns, and maybe even run a sale. How do you measure performance, and pivot your strategy mid-way through if it isn’t performing?
Step 1: Identify Your Benchmark
First and foremost, you need to know your benchmark performance. If you predicted a certain amount in daily sales based on past campaign performance, and your current earnings are far from your target earnings, you see that you won’t hit sales goals for the month unless you pivot. Pivoting is not easy, and it requires a swift team of go-getters that are balls-to-the-wall when they need to be. If you have a team that will do whatever it takes to hit sales goals, continue reading. …