Mobile marketers and developers can as of now test different Apple Search Ads assets in the App Store. — Moritz leads the ASO Agency Phiture, the authors behind the book on Advanced ASO. We are looking for an ASO Consultant to join our team in Berlin. Mobile marketers and developers can as of now test different Apple Search Ads assets in the App Store. This is not A/B testing…

A book on Advanced App Store Optimization — After months of work, countless hours of research, writing, rewriting because of iOS 11, editing, reviewing, we’re finally ready to release our book Advanced App Store Optimization to the public. Myself and Gabe Kwakyi set out in February to create a complete, unabridged guide for ASO. …

Join over 1,300 experts in our public slack community for App Store Optimization practitioners to share knowledge about topics on ASO, Apple Search Ads and Google UAC. — Moritz leads an ASO Agency called Phiture. We are looking for an ASO Consultant to join our team in Berlin.

The impact of the completely redesigned App Store on ASO — Moritz leads an ASO Agency called Phiture. We are looking for an ASO Consultant to join our team in Berlin. The all-new App Store that’s going to be release in Fall 2017, will have a major impact on app discovery. We’ve highlighted the major changes for App Store Optimization in this quick slide show: Did you find anything else? Please let us know.

A few weeks after Gabe Kwakyi and myself presented the ASO stack on this Medium publication (Goal #1 visibility and #2 conversion), I presented the whole framework last Saturday at Applause in Barcelona. In this 40-minute talk I presented the ASO stack framework, a cheat-sheet that can be used by…

A fresh ASO Monthly and the App Store Optimization Stack — ASO Monthly April 2017 We just published our App Store Optimization Monthly with all the ASO news for April 2017. Read the ASO Monthly here. App Store Optimization Stack In case you missed it, we also published the App Store Optimization Stack: our framework for everything related to ASO from increasing visibility, to increasing conversion and all the ASO tools that help you do your job.

Introduction of a framework for ASO and our ASO eBook — NB: Phiture is hiring for a key role to lead our evergrowing ASO team. You’ll be responsible for leading and overseeing the success of our App Store Optimization service team and help Phiture to lead the way in mobile growth. Read more about the role here: https://phiture-jobs.personio.de/job/152090?_pc=133127#apply With the app…

Replying to reviews in iOS 10.3 and more… — In the ASO Monthly-series we want to reflect on the previous month, to shed a light on trends in app store optimization, algorithm changes, insights in conversion rate optimization and tool updates. App Store Optimization News from March 2017 March 9 and 10 As 9to5mac reported, developers and ASOs were panicking, as suddenly Apple seemed to require…

(You receive this as follower of App Store Optimization Monthly 2017) February 8 Google Play Store news We kick off February with some Play Store news. The Next Web reports that a several developers got an email from Google for violating the User Data policy, most of which did not provide a…