A framework for Advanced App Store Optimization

NB: Phiture is hiring for a key role to lead our evergrowing ASO team. You’ll be responsible for leading and overseeing the success of our App Store Optimization service team and help Phiture to lead the way in mobile growth. Read more about the role here: https://phiture-jobs.personio.de/job/152090?_pc=133127#apply

A little over 2 years ago Phiture and Incipia got together to write the first edition of our Advanced ASO book. …


Mobile marketers and developers can as of now test different Apple Search Ads assets in the App Store.

Moritz leads the ASO Agency Phiture, the authors behind the book on Advanced ASO. We are looking for an ASO Consultant to join our team in Berlin.

Mobile marketers and developers can as of now test different Apple Search Ads assets in the App Store.

This is not A/B testing as many folks had hoped for, and which the Google Play Console has offered for a while now, but it does give more power into the hands of the publishers. So far third-party testing tools such as Splitmetrics and Storemaven have filled the gap on iOS for A/B testing. These…


A book on Advanced App Store Optimization

After months of work, countless hours of research, writing, rewriting because of iOS 11, editing, reviewing, we’re finally ready to release our book Advanced App Store Optimization to the public.

Myself and Gabe Kwakyi set out in February to create a complete, unabridged guide for ASO. The result is coming in at 370 pages and aims to cover ASO from every angle.

The book consists of 6 parts:


Join over 1,300 experts in our public slack community for App Store Optimization practitioners to share knowledge about topics on ASO, Apple Search Ads and Google UAC.

Moritz leads an ASO Agency called Phiture. We are looking for an ASO Consultant to join our team in Berlin.


The impact of the completely redesigned App Store on ASO

Moritz leads an ASO Agency called Phiture. We are looking for an ASO Consultant to join our team in Berlin.

The all-new App Store that’s going to be release in Fall 2017, will have a major impact on app discovery.

We’ve highlighted the major changes for App Store Optimization in this quick slide show:

Did you find anything else? Please let us know.


A few weeks after Gabe Kwakyi and myself presented the ASO stack on this Medium publication (Goal #1 visibility and #2 conversion), I presented the whole framework last Saturday at Applause in Barcelona.

In this 40-minute talk I presented the ASO stack framework, a cheat-sheet that can be used by ASO marketers. Feedback is very welcome.

ASO Stack presentation #1 in Barcelona.

As the slides don’t come accompanied with further explanation (see blog posts above) I wanted to call out a few things:

  1. Whilst the model can help you set priorities, it doesn’t come with pre-defined prioritization. Your ASO prioritization…


A fresh ASO Monthly and the App Store Optimization Stack

ASO Monthly April 2017

We just published our App Store Optimization Monthly with all the ASO news for April 2017. Read the ASO Monthly here.

App Store Optimization Stack

In case you missed it, we also published the App Store Optimization Stack: our framework for everything related to ASO from increasing visibility, to increasing conversion and all the ASO tools that help you do your job.

Read about the ASO Stack here.


Introduction of a framework for ASO and our ASO eBook

NB: Phiture is hiring for a key role to lead our evergrowing ASO team. You’ll be responsible for leading and overseeing the success of our App Store Optimization service team and help Phiture to lead the way in mobile growth. Read more about the role here: https://phiture-jobs.personio.de/job/152090?_pc=133127#apply

With the app stores nearing their tenth anniversary the field of App Store Optimization has matured, albeit with added complexity, not least by virtue of Apple’s annpuced changes to the App Store with iOS 11. To help people interested in ASO to get a better grip on what App Store Optimization (ASO) is…


Replying to reviews in iOS 10.3 and more…

In the ASO Monthly-series we want to reflect on the previous month, to shed a light on trends in app store optimization, algorithm changes, insights in conversion rate optimization and tool updates.

App Store Optimization News from March 2017

March 9 and 10

As 9to5mac reported, developers and ASOs were panicking, as suddenly Apple seemed to require changes in What’s New-texts & Descriptions to be reviewed. The change in policy got reverted only one day later, potentially because of app developer backlash or app review requests piling up.

Whilst everything is back to normal now, it could be seen as another signal that the App Store search…


(You receive this as follower of App Store Optimization Monthly 2017)

February 8

Google Play Store news

We kick off February with some Play Store news. The Next Web reports that a several developers got an email from Google for violating the User Data policy, most of which did not provide a privacy policy. Reportedly millions of apps might face removal or limited visibility if they don’t comply with the User Data policy until March 15.

Apart from the Play Store cleaning up a bit, Google Play is also testing gesture navigation on the Play Store, as ThomasBCN from 8fit shows.

Moritz Daan

Partner at www.Phiture.com: Mobile Growth Consultancy — Ex-Growth @ SoundCloud. Founded & sold 2 online gaming companies. Author of the Advanced ASO Book.

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