The future of retail technology: Why retailer leaders need to question their omnichannel strategy now

Moritz Spangenberg
10 min readApr 20, 2020

The pandemic is having a devastating impact on private lives and businesses all across the globe. According to leading research, two scenarios are most likely: A delayed recovery or a prolonged contraction. However the future will play out, we can observe a significant impact on consumer behavior, product demand as well as on the production and supply chains in the retail industry. This text is a motivational letter to the retail leaders that want to leave the economic downturn in a strengthened position, outperforming their competitors.

  1. Why invest now?
  2. Evolution in consumer behavior and demand
  3. The future of ecommerce
  4. Why legacy retailers struggle with ecommerce
  5. Predominant business models of tomorrow
  6. Future of retail technology and solutions
  7. Where to start

1. Why invest now?

Whether your retail business has been hit hard by total closures of stores, which is true for the non-essential retailers in clothing, home furnishings, electronics and beauty or if your retail business is experiencing a boost in sales due to solid market positioning and a thorough omni-channel…

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