Influencer marketing is still discovering itself, and best practices are yet to be found.

The industry has garnered a bad rep for multiple reasons, many of which you probably know; outsized egos, spam, and FTC intervention.

Of course, influencers with deep entitlement make the news, giving influencer marketing that bitter taste we might associate with it.

You most likely read an article of a journalist or an agency creating a fake profile on Instagram, only to receive messages from brands and agencies (managing their client’s money) who want to collaborate for outrageous sums of money ( here, or here if you want to go down the rabbit hole). …


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Micro-influencer marketing is a powerful strategy for mobile apps. It acts as a user acquisition channel, a content creation pipeline, and a top of the funnel awareness for your brand.

“Over the last 2 years, we’ve experienced cases of influencer-driven UA ads performing twice as well (in terms of click-through rate %) as other creatives in our video networks at the time.”

- Jon Howard, Head of Influencer Relations at Flaregames

There are many levers you can pull to make influencer marketing work.

In this article, I will show you different tactics to skyrocket your mobile app influencer marketing.

Let’s get into it. …


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In this guide, I will go through the process of discovering, pitching, and managing micro-influencers at scale.

We have worked with 10 000+ micro-influencers across Instagram and Youtube throughout the life of our agency, and this is how we do things.

Our process is simple:

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From my experience, working with micro-influencers is scalable and a powerful marketing channel. With the right systems in place, you can make it easy for your team to manage 100s of influencers at any given time.

This article covers Instagram specifically, but you can apply the same systems thinking to any channel (looking at you, Tik Tok). …


Influencer-generated content (IGC) or user-generated content (UGC) outperforms studio/stock content by a factor of 5 to 1 on conversions. We have witnessed this first hand across multiple clients we work with on the agency side.

If you are an online brand and want to learn how to leverage influencers to create content in your paid advertising, this is the article for you.

I will walk you through:

  1. The process to discover and onboard good influencers
  2. The ways you can carry out IGC across your marketing
  3. A set of long-term strategies you can rollout once, once you have nailed the rest

Let’s get started.


Behind every influencer lies a creator

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When we think of influencer marketing, we tend to think of a marketing channel; a means of distribution. How many people will our collaboration reach? How many sales will it generate? Although there is logic to such thinking, it does not fully utilize the influencer’s potential.

What if we were to treat these influencers as part of our brand’s creative process? Let me explain.

Creating high-quality visuals routinely is hard. I have worked with clients running paid media at scale, and content creation is a common problem. The pain is deep. Every organization needs imaginative content which will help the brand stand out. …


By David Morneau

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A big part of my job is analyzing our customers’ competitors to find low hanging fruit strategies we can capitalize on. In most cases, these strategies are hiding in plain sight. To find them, you simply need the right tools.

In this guide, I’ll go through the process of spying on your competitor’s winning strategies. This works extremely well for established e-commerce and SAAS brands.

I will use Optimum Nutrition (ON), a nutrition supplements brand with a strong online presence, as an example to illustrate the method in the real world.

I will walk you through:

  • Understanding your competitor’s traffic…


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In this article, I’ll be showing you how to acquire as many influencers as you want for your brand.

(Step-by-step)

In fact, we’ve recently closed 181 influencers for one of our clients (Youtubers and Instagrammers combined) in one month.

Here’s a quick sample (I’ve hidden the names of the influencers to preserve our clients work, but you get the point).

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So, how did we do it?

First, you need to break the problem down to simple components.

Before diving in, let’s do some planning:

  • Step 1: Setting goals
  • Step 2: Finding influencers and vetting them
  • Step 3: Pitching and negotiating…

David Morneau

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