Influencer marketing is still discovering itself, and best practices are yet to be found.

The industry has garnered a bad rep for multiple reasons, many of which you probably know; outsized egos, spam, and FTC intervention.

Of course, influencers with deep entitlement make the news, giving influencer marketing that bitter taste we might associate with it.

You most likely read an article of a journalist or an agency creating a fake profile on Instagram, only to receive messages from brands and agencies (managing their client’s money) who want to collaborate for outrageous sums of money ( here, or here if you want to go down the rabbit hole). …


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Micro-influencer marketing is a powerful strategy for mobile apps. It acts as a user acquisition channel, a content creation pipeline, and a top of the funnel awareness for your brand.

“Over the last 2 years, we’ve experienced cases of influencer-driven UA ads performing twice as well (in terms of click-through rate %) as other creatives in our video networks at the time.”

- Jon Howard, Head of Influencer Relations at Flaregames

There are many levers you can pull to make influencer marketing work.

In this article, I will show you different tactics to skyrocket your mobile app influencer marketing.

Let’s get into it. …


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In this guide, I will go through the process of discovering, pitching, and managing micro-influencers at scale.

We have worked with 10 000+ micro-influencers across Instagram and Youtube throughout the life of our agency, and this is how we do things.

Our process is simple:

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From my experience, working with micro-influencers is scalable and a powerful marketing channel. With the right systems in place, you can make it easy for your team to manage 100s of influencers at any given time.

This article covers Instagram specifically, but you can apply the same systems thinking to any channel (looking at you, Tik Tok). …

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